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Marketing Mix| 2011 card of Contents Contents Table of Contents2 family History3 Market segmentation and targeting5 Market positioning6 harvestion Life Cycle7 New harvest-home development9 branding and Brand Strategy10 Online marketing11 Advertising12 Sales promotions13 global Marketing14 Conclusion and recomindations16 Bibliography17 gild History The NIVEA® brand is one of the well-nigh recognized fur and beauty care brands in the world. NIVEA crème was set-back introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from solarise care to facial moisturizers, deodorant and exhibitor products. (Nivea.co.uk) 1911 was the year NIVEA Creme was born(p). It owes its development to the product Eucerit. After decades of research Dr. Isaac Lifschütz discover this parvenue emulsifier, which meant that a product was now addressable which could combine an dynamic substance, fat and water to give a stable junior-g rade for ointments. The highly creative Dr. Oscar Troplowitz of the Beiersdorf company utilize Eucerit, originally discovered for the medical field, as the base for a altogether new kind of cosmetic cream. Shortly later on its invention, in December 1911, NIVEA Creme was sold in a lily- hold waterred tin.

The chimerical decoration of green tendrils reflected a popular esthetic wind of the period. (Nivea.co.uk) In 1919 the NIVEA assortment was expanded by the first NIVEA Soap. (Nivea.co.uk) In 1922 the first NIVEA product specifically for men was actual: The NIVEA shaving soap, a forerunner of the Shaving foams an d gels. (Nivea.co.uk) In 1924 a wholly n! ew advertising style for NIVEA was developed. In the atomic issue forth 63 of the twenties plurality were hungry for tone. They sine qua noned to live life to the full. The brand NIVEA, already appealing to active people was completely relaunched both in packaging and in advertising. blueweed and livid became the colours now representing the brand. Instead of showing recherche ladies...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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