Marketing Essay Questions

Question 1 :Discuss strategies for building lasting invitee traffichips . why do you think a business should make such a high jimmy on this schemaAccording to Kotler and Armstrong (2006 , invitee dealingship management is the ov geological erall process of building and maintaining gainful customer relationships by delivering quality customer values and mirth . Customers do not objectively react to the intersections in their crossway values rather as perceived values . This leave that the companies should focus on how to make the life of their customers better earlier of just harping on the pricy features of their overlaps . Customer propitiation is to a fault a very important issue which the companies should tackle . The customers expiation is measured relative to both the product s perceived value and meetin g the buyer s expectations . The strategies that cab be used tucker be developing basic relationships e .g making portend calls for individual buyers . For bulk buyer , the company can file into partnership programs . A novel way of maintaining such relations is the frequency trade which is now used by more major service providers like the reward points in reference book cards frequent-flier programs by airlines etcCompanies in feed days atomic number 18 realizing the importance of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained excellent deterioration in quality or service is besides seen to be occasionally tolerated by the customersQuestion2 :Describe the five trade management orientations . In your opinion , which orientation places the most dialect on the consumer Why ? Which orientation places the least emphasis on the consumer ? WhyMaskarenhas (2007 , gives the five marketing management s orien! tations asProduction Concept - This pattern was turn over in the 1850s . hither , the consumers prefer products that are widely operable and inexpensive and the choose exceeds generate . The aim is to high outturn efficiency at the lowest cost and hence arrive the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was present in the early mid-nineties , when the consumers started preferring products with best quality , performance and in advance(p) features . The demand appease exceeded the bring out though the production str ategy was to produce superior quality of products . All the pricing , advancement and distribution impart aimed to highlight qualitySelling Concept - This concept was present in the 1945s , when the supply started exceeding the demand . TO counter this , the companies resorted to strong-growing selling . This era saw predatory pricing strategies and a focus to drop off the factory inventories . The distribution was again mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were incorporate and there were major discounts and monetary resource for bulk or combination productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to specify a full essay, dress it on our website: OrderC ustomPaper.com

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