Competitive Profile Matrix Emirates Essay

In order to construct a agonistic profile matrix, it is necessary to determine critical success factors in air hose industry. These ar strong management, organization of routes, availability of non-stop flights, qualified workforce, in-flight serve and service promotions, price competitiveness, effective financial management, cost management. Main competitors of Emirates air hose can be divided into two groups private air lane companies and airline alliances. Key airline alliances posing strong competition to Emirates Airline are SkyTeam, Star Alliance and oneworld (Plunkett, 2011). AirAsia is a private company as well presenting a significant competitive threat for Emirates Airline (Plunkett, 2011).It is possible to see that also the competitive performance of Emirates Airlines is above average (2.55) and private companies like AirAsia in the main have lower competitive capacity (Graham, Papatheodourou & Forsyth, 2010), all three airline alliances have strong or even close t o superior competitive profiles, which means that Emirates Airlines should aim to develop competitive power compared to that of the major alliances.