Consumer Behaviour in the Unisex Shoe Store Category :: Marketing, argumentative, persuasive

This report analyzes the role personal, social, and situational factors in consumer behaviour in the unisex shoe terminus category. Observations were made at three disparate shoe sellers including Town Shoes, Payless Shoe Source, and The Shoe partnership. These three stores offer precise diverse retail environments targeted towards different demographics of people. This report also found that the retail setting, such as music, light, and organization, had an effect on the actions of the consumers in the store. The time of daytime also had an effect on consumers purchasing behaviour. Environmental abbreviation Town Shoes The store had bright lights and loud pop husbandry music without lyrics which wined a younger demographic of customers. at that place were Buy unmatchable get one half off signs displayed all around the store, which encourages consumers to pervert more than one pair of shoes. The shoes argon displayed without any systema skeletale of organization brand na me shoes are mixed in with non-brand low quality ones, all stocked in piles on the floor. in that location are no specific try-on areas for shoppers to try on their shoes and the sales people were mostly unavailable to answer questions because of the senior high school turnover rate of customers entering and exiting the store. The sale racks that post 50% be in possession of mixed shoes of different color, style, and size. Most of the shoes are for the topical season (i.e. sandals, pumps) and the majorities are female sandals and heels. Payless The sale discount signs and cheap expenditure of shoes is the big attention grabber for this store. The medium lighting with soft earth music provides consumers a relaxing environment to shop. The shoes are displayed in a warehouse style according to size and gender and accessories. There are also medium quality bags and accessories located next the narrator that satisfies consumers desire to take part in the summer fashion. The store layout implies that there is no other inventory since all the shoes are out on display. Most of the shoes only targets the current season. There are limited numbers of try-on areas at the end of the aisles near the back of the store, encouraging shoppers to test out shoes. The employees do not come along to approach customers to help them, but are available for questions. The Shoe Company The recognizable designer shoes are on the display to attract consumers who seek for quality shoes or the desire to identify themselves as having a higher social status.