Mainstream Media hegemony and new media environment Essay

(Ex- Deputy Controller, Head of current Affair National transmit Service Radio Pakistan, Bureau chief mediacon international, member CMA,, Community Media Association, UK), produce author ezine and upublish.com) Pakistans mainstream media outlets redeem perhaps misunderstand the meaning of clean-handed flow of information under the freedom of press law. Perhaps they ar non aw are of the consequences which are cosmos faced by discharge notch mainstream media across the so-called civilized word. In Pakistan many media groups insurance coverage without realizing its impact on our socio-economic environment and deep rooted cultural impact. We scram seen in past that misreporting by print and electronic mainstream media regarding shia-sunni conflicts created anger and anguish amongst varied sects led to horrible sectarian violence. Beside, reporting regarding terrorist attacks and rape pillow slip are arrogantly sited.Lack of blasphemeed networks for reporting or comp star nt part the most sensitive issue in fair manners and over due(p) to less reliance on what traditional media portray in day-after-day business of dissemination of audio video contents, the literate society has started accept on what new media presents in various forms. Equipped with the power of rampant sources of intelligence and information ((via broadband, G3, G4 and web3) about any country or function the new media is rapidly making its footing worldwide. Mainstream media are the most classical source, but not the only if one. With the development of communication technologies, people straightway have access to a huge amount of information that was out of the question 20 years ago. People send packing watch live continue of parliament, or read a transcript of it within hours.One chamberpot see press releases from newsmakers published on hundreds of websites, providing submission and distribution operate on internet. New-style electronic formats, such as Internet dis cussion groups and blurt out rooms, create new public spaces and provide unprecedented opportunities for cultural and semipolitical discourse. Ecology of news and the style of passing on information have been changed dramatically. Geographical separation is not a big problem due to network linkage. Using FTP format you can transfer files anywhere in the word it was not possible for main stream media 2 decades ago. Second important characteristics its digital platform which hasenormous space to pedigree audio, video, and Text. In new media environment distance makes little difference in the time, cost or speed of getting information. Society has changed into families. People can get lot more quality and creditable information use news aggregators.In fact less gated societal media have changed the bionomics of News, thinking, behaviour and socio-economic environment Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blog s, micro blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. The wall of fortress journalism is demolishing but Pakistan print and electronic mainstream media is not ready to adopt the new changes being taken induct every passing day in communication technologies. People of Pakistan are swiftly moving toward social media aggregators than ever. This new tool provides reader/ viewers to obtain all required news and analysis on one simple point. The reason for this shift is that mainstream media is violating by keeping the important news with them and deliberately hiding facts from public eyes. Sensationalism in news and to be first in breaking news is considered as pride without versed its impact on national security and integrity.Pakistani media regulators and broadcasters perhaps not aware what the west is doing through media. They must watch reports of PRESS TV.COM AND RT.COM. The westmost is swiftly and successfully achievi ng its targets one by one by to destabilize the situation in Syria, recently in Gaza. Author and investigative diary keeper Webster Tarpley has pointed in an interview at Russian Television (RT.COM) first face language TV that US Intelligence has announced the partition of Pakistan. some other report revealed in foreign media that US Special Forces have conducted cloistered raids inside Pakistans border regions. The operations were conducted between 2003 and 2008, but only one was ever made public. The mainstream media of Pakistan kept quite on these issues.In many cases Taliban refused to take responsibility for some explosions in public places in Pakistan than who is behind these brutal acts. Our investigative reporters are not well supply to search the truth and report. Our media is highlighting issue base politic and project their allocated parties. Critical issues of society which should be the prime priority at present stage are not being suitably covered by any media outl et. Strong reaction in recent past has been seen in UK and USA wherepeople registered their protest and strongly criticize the biased, planned and limit coverage of world affairs by the established media giants like drink News, the BBC and NBS.Media regulators are seems to be helpless and may be part of this wrongdoing. short letter in Pakistan is changing rapidly and people have lost trust on the directed coverage of Pakistans media. Pakistan electronic media are being run by the print media journalists with no experience of working in electronic media and producing substandard and distorted facts. Broadcasters are making billions in net while apply the public airwaves. In return, they are not producing programmes that follow up community needs. Because of above cited problems and the attitude of media groups of Pakistan people have started march against mainstream media using social media as a viable, quick and authentic source. This shift seems to be picking up the pace in near future. ***