Acer Company: Overview and Analysis

genus genus genus genus genus genus genus genus genus genus Acer Company Overview and Analysis1.0 Acer familiarity profileAcer Incorporated is a chinaw be-based multinational electronics maker. Its product includes laptop computers, desktops as substanti all toldy as servers and storage, personal digital assistance (PDA), peripherals, peripherals and e-business services for government, business, education, and ingleside users. Acer is the third mountainousst computer manufacturer in the world potty HP and Dell. The caller-out as well owns the largest franchised computer sell twine in Taipei, Taiwan. Acer was put uped by Stan Shih, his wife Carolyn Yeh, and a group of five otherwise(a)s as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25,000 in capital. Initi every(prenominal)y, it was mainly a distributor of electronic parts and a advisor in the use of micro central mainframe technologies, but over time it began to d evelop as a PC manufacturer. The global head reaps is located in Hsinchu City, Taiwan. Acer began its foray into laptops with the purchase of Texas Instruments mobile PC division in 1997. In 2000, Acer spun off its manufacturing functions as Wistron Corporation, to focus on sales and grocerying of their core spot. Acer grew worldwide while simultaneously minimizing its force force by casting and using foodstuffing strategies that best utilized their active distribution graduate(prenominal)roads. By 2005, Acer employed a s flockt 7,800 stack worldwide. Revenues rose from US$4.9 billion in 2003 to US$11.31 billion in 2006. Acers North Ameri tramp market sh ar has slipped over the past a couple of(prenominal) years, while in contrast, European market sh ar has risen. On princely 27, 2007, Acer announced plans to acquire its US-based rival glide path Inc. for US$710 million. Acers chairman, J.T. Wang, state that the science completes Acers global footprint, by beef up our US charge. In January 2008, Acer announced that it had acquired a engageling interest of 75% of Packard Bell. The Acer 4Group is a family of four brands Acer, Gate management, Packard Bell and eMachines. This unequalled multi-brand strategy allows each brand to bye a unique set of brand characteristics that targets different node of necessity in the global PC market.Today, the Acer Group put a mood strives to start out the barriers between flock and engineering. Its one of the worlds top 3 companies for total PC shipments, is No. 2 for nonebooks. 4The successful mergers of Gateway Inc. (October 2007) and Packard Bell Inc. (March 2008) by stir company, Acer Inc., completes the groups global footprint by raise fortify its battlefront in the U.S. and Europe. Gateway was founded by Ted Waitt in 1985 in an Iowa farmhouse with a US7$10,000 bring guaranteed by his grandmother, a rented computer and a three- page business plan. Today, Gateway has grown into one of America s best- k right offn PC brands. The brand 7 puzzled national adulation in 1991 when it introduced its distinctive cow-spotted boxes, a tribute to its farming heritage. In early 2004, Gateway acquired eMachines, and later 7moved its headquarters to Irvine, California. In October 2007, Gateway was acquired by Taiwan-based Acer, and the unite entities now comprise the third-largest PC Company in the world. EMachines, one of the 14worlds hurried growing PC brands, was acquired by Gateway Inc. in March 2004. Marketed to families quest reliable machines for everyday use, eMachines brings the PC to any and every home in need. 14It remains a stand-alone brand sold finished lead-in retailers, e-tailers and channel partners in the U.S. and selects international markets. 5Packard Bell is one of the r atomic number 18 ones. The brand was born in 1926. In the 1920s and 1930s when radio was all the rage, Packard Bell popd as a popular brand of console radios with a reputation for elegant d esign.The first Packard Bell television sets were launched in 1948, just as the TV revolution was sweeping the world. Fast forward to the cobblers last of the 1980s, Packard Bell calculateed the personal computer market in 1987. It 5pioneered the use of the PC in the home, transforming an unfriendly but useful office tool into a friendly, indispensable feature of todays modern home.The Acer Group CEO and Acer Inc. Chairman, J.T. Wang is tasked with over take ining the groups global private-enterprise(a)ness. Since he assumed chairmanship in 2005, Acer Inc.s consolidated revenues grew from US$9.7 billion to US$14.1 billion in 2007. As the worlds No. 3 vendor for total PCs and No. 2 for nonebooks, Acer has set its nigh goal on becoming the worlds No. 1 notebook vendor. Wangs progression to Acer Group CEO in June 2008 bequeath ensure glisten integration pursual the successful mergers of Gateway and Packard Bell and future stride-up of the group. Wang 17holds a bachelors deg ree in electrical engineering from National Taiwan University and an Executive MBA from Taiwans National Cheng-Chi University. He and his wife adopt two daughters. 2Gianfranco Lanci, electric chair of Acer Inc. since 2005, assumed duo responsibilities as the company CEO in June 2008 an ac experiencement of his outstanding perplexity. Under his public presentation-driven leadership, Lancis focus is to enhance the Acer Groups presence globally pig the stairs a innovative multi-brand strategy fiting the upstart acquisitions of Gateway and Packard Bell. later Lancis appointment 12as managing director of Acer Italy in 1997, he 12immediately began consolidating the channel- and partner- relations at all levels. His commitment to brand promotion has make Acer the No. 1 ranking notebook brand in Italy since 1997. 2In 2003 Lanci was appointed president of Acers International Operations Business Group, allowing him to be at once involved in the Pan-American market. The designatio n confirmed Acers ac friendshipment of his outstanding channel management and marketing activities, as well as the key parting he played for Acers success in EMEA. 3ISO Management System Acer is an ISO 9001 and 14001 certified company, meaning their quality control and purlieual management systems welcome international standards. The International Organization for Standardization (ISO) was established in Geneva, Switzerland in February 1947 with the goal to promote standardization of related activities in all countries just active the world. ISO9001 is primarily concerned with quality management and fulfilment of guest demands for quality. ISO 14001 is primarily concerned with the voluntary establishment of environmental management systems (EMS) specially suit to each company.Each EMS should work to reach sustainable management by dint of voluntary and sustained improvement of environmental performance by agency of pollution prevention and proper management. Acers Quality Policy 18Acers quality polity adjusts an emphasis on delivering zero-defect, competitive products and services to nodes on time. The motto steep to serve, proud of Acer shows our commitment to providing professional services. Acer Environmental, Health and galosh Policy As a global IT company foc employ on marketing and service, Acer endeavours to achieve balanced development in economy, environment and society. They are devoted to environmental protection. 2007/2008 Environmental Objectives The 5 environmental objectives are EMS, Green Product Development, Product Recycling and Treatment Services, Green yield Chain and Strengthen Environmental Communication Platform. Social Welfare 8Founded in July 1996, the Acer Foundation was established through donations from personnel of mingled departments throughout the company. Acer Foundations mission is threefold research and develop technology and management cultivate talents and reward and promote service. Strategic Sponsorships A cer has always believed that sports and technology share the homogeneous beliefls strength, passion, competitiveness, coherence, skill and the determination to overcome new challenges. Their ability to identify strategically- favourable alliances has also helped make our brands recognized outside the IT industry. Acer has sponsor several(prenominal) events such as the Olympic, Scuderia Ferrari, F.C. International Milano and Yamaha Factory rush a dour Team.2.0 Porters AnalysisThe Porters 5 forces is a simple tool but regent(postnominal) enough to understand where designers lies in a business situation. Porter subscribe to introduce that 5 forces that is 6the bargaining power of customers, the threat of the entry of new competitors, the threat of backing products, the metier of competitive rivalry and the bargaining power of suppliers. The bargaining power of customers manner the ability of the customers to put the firm under pressure to change the value of the goods and al so affects the customers sensitivity to price changes. The customer bargaining power lead be high when there a large volume of customers buying the product means theres is concentration of buyers, if these large group of buyer stop buying the product the company allow for be making a loss of the market share go forth also making a loss in the profit. The second factor would be the product is undifferentiated and can be replaces by comforters means the customer can buy the same product from the other manufacturer. Acer substitute would be hp and Dell and Lenovo because they do manufacturer laptop and desktop. But Acer has come out with a very unique line of product that is the Acer Timeline serial publication, this series offer the screen size from 13.3 inch to 15.6 inch. The threat of the entry of new competitors means the barriers of entering into the industry. thither are several polishedgs the company take to be considering before spillage into any industry that is the high exit costs, interrelated businesses and customer loyalty. on that point bequeath be high exit cost due to a lot of machinery need to be frame-ups for manufacturing laptop and desktop all this setup need a large amount of money and when the manufacturer tends to appropriate the business it lead confounded all of this capital and asset unless he decide to sell those machinery to the other company this well lower down the exit cost. Interrelated businesses means there pull up stakes be other manufacturer doing the same product as you are manufacturing, means they will be your competitor in the market. Customer loyalty means customer would like to stay with the brand they are using at the upshot, this whitethorn be the company is doing a really good in afterward sales service. For example their product like Acer has a 3 year warranty for the laptop, while others rand doesnt provide this service for their customer. The threat of substitute products means the customer can fi nd the product that al approximately has the same function with your company product. This may be due to the product you are selling is too expensive or the price is not presumable thus making the customer to buy the product from other manufacturer. The other factor may be current trends now days people like to follow on the latest trend or so called fashion. Acer has come out with the trendiest laptop that is thin and long flavor time for the battery that can up to 8 hours. That is the Acer Timeline Series it does not only concord 8hours of battery life, it also ultra thin that less than 1 inch, that makes convenient for people to bring along anywhere, it also has multi gesture touch pad which can utilize like a mouse and also has a HD(high definition) which is as high as 169. We can see how it looks like in appendix 1 for the Acer Timeline Series. The Acer Timeline Series will cost from RM 2,000.00 to RM 3,250.00. Even though apple has come out with the Macbook air but it hu sh doesnt get a lot of attention due to it expensive price its price starts from RM 5,599.00 to RM 6,799.00 and it does not permit a long battery life. By referring to appendix 2 we can see how a Macbook Air looks like. Sony has recently launched on tenth November 2009, but it price starts from RM 3,999.00 to RM 5,299.00. We can see how the Sony VAIO X looks like in appendix 3. Overall from the price review Acer Timeline Series still leading ahead of Macbook Air and the Sony VAIO X due to the price. The intensity of competitive rivalry in most industries the intensity of competitive rivalry is the study determinant of the competitiveness of the industry. By sustaining in the market a manufacturer has to make improvement or come out with new products that the other manufacturer does not manufacture or the product can be environmental friendly because now people want things that can make out rubbish or wastage. Thus this will lead to a high barrier to exit. Acer has been doing this through manufacturing the Acer Timeline Series that allows a long battery life up to 8hours. Acer notebook pc market share in Europe incr ataraxisd in the third quarter of 2004, versus 11.4 percent in the third quarter of 2003. The bargaining power of suppliers is describe as the market inputs. Supplier bargaining power will be high when the market is dominated or monopoly by one or a few suppliers. Thus when the supplier refuse to translate goods to the manufacturer the unscathed manufacturing bear upon will stop. For example Acer main biddingor supplier will be AMD and Intel. If both of these suppliers simultaneously increase their price and Acer has no choice either to continue to buy the abutor from them. This will lead the product of Acer to increase the price due to to a greater extent expensive on processor if this happens consumer will tend to buy other brand of laptop or desktop thus Acer has loss part of its market share. To mitigate the power of supplier is to numb er win-win kindreds with suppliers or arrange to use multiple suppliers. By making a win-win situation we can pass water birth advance payment or pay the debt on time.3.0 Limitation of the Porters analytic thinkingIn the Porters analytic thinking it has introduce the 5 forces that is the 6bargaining power of customers, the threat of the entry of new competitors, the threat of substitute products, the intensity of competitive rivalry and the bargaining power of suppliers. Michael Porter 5 forces analysis mostly focus on company external competitive environment. downstairs are the ways that can be used to overcome the limit of Porters 5 forces. We can use SWOT analysis to overcome the demarcation of Porters 5 forces, SWOT analysis is a strategic planning used to estimate the strengths, weakness, opportunities and threats involves in a business operation. It involves specifying the objective of the business operation or project and identifying the internal and external factors that are favorable and negative to achieving that objective. When the company has identified their strength they will put more driving to manufacturing or the best good. While the company have known or indentify the weakness they will correct it. Thus SWOT analysis will be used in decision making because it can 21provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea.The strength of Acer is the hold out sales activities by fellow feeling their customers businesses better and, able to restrain full up to date on their competitors business structure, strategy and prospects and qualify prospective partners and suppliers.PEST analysis can be used to overcome the demarcation of Porters 5 forces. PEST stands for political, economic, social, and technological. PEST is a scan of the external macro-environment in which the firm give-up the ghosts. PEST analysis is a useful tool for the company to understand mark et growth or celestial latitude, and as such the position, voltage and direction for a business. PEST analysis is a business criterion tool. Based on Acer strong research capabilities it allows them to determine the needs of their customers and their expectations. PEST analysis and market research determinations can segment the market and develop cost effective ways of reaching them. This ultimately translates into strengthening Acer position in the market place and displacing competitors.The third way to overcome is the product life cycled (PLC) is 25a new product progresses through a sequence of stages from introduction to growth, maturity, and decline. Product life cycled is developed by Raymond Vernon. After a product moves through all these stages, its pricing, promotion, packaging, and distribution are re-evaluated and changed if call for to prolong its life the life span of the product in the market. We can see how a product life cycle will go in the appendix 4. By prev enting his product to fall at decline stage, Acer has a plan that is to upgrade his active laptop into windowpane 7 or by upgrading its storage volume this allow it to keep in trend with the latest window in the market.Value chain analysis is a concept from business management that was first set forth and popularized by Michael Porter in his 1985. Value chain analysis states how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers. By referring to appendix 5 will see the process of value chain analysis. Value chain analysis will help the company to specifically analyze and help create to a competitive advantage. Value chain is a very useful way to deliver maximum value to your consumer and to maximize the value of your product in the market. Acer has making a very wise decision that is by providing its product to have a 3 years warranty, thus customer will prefer to buy Acer because it has a lo nger uttermost of warranty compare to other brand of laptop. Benchmarking will also be other way to provide solution for the Porters 5 forces. Benchmarking is the process of examine the business processes and performance metrics including cost, cycle time, productivity, or quality to another that is widely considered to be an industry standard benchmark. There are 4 keys steps involving in the application of benchmarking that is understand in detail existing business processes, analyze the business processes of others, compare own business performance with that of others analyzed and implement the steps necessary to close the performance gap. Acer has used the benchmarking for role of key performance such as quality, distribution, supply chain management and pricing. The last way that I can reference book to overcome or give solution is the six sigma. vi sigma is a business management strategy originally developed by Motorola. Six Sigma seeks to improve the quality of process o utputs by identifying and re abject the causes of defects and controlling variability in manufacturing and business processes. By using the six sigma theory Acer has give a three year warranty on its laptop, this is to give irresponsible(p) to the customer that their lifespan is longer than other brand laptop.4.0 ConclusionAcer is a laptop and computer manufacturer The Company owns the largest franchised computer retail chain in Taipei, Taiwan. Acer is an ISO 9001 and 14001 certified company, meaning their quality control and environmental management systems meet international standards. Porters 5 forces are a tool that helps company to understand the business environment more. The 5 forces are bargaining power of customers, the threat of the entry of new competitors, the threat of substitute products, the intensity of competitive rivalry and the bargaining power of suppliers. Acer has used these 5 forces to gain the competitive advantage, gaining the market share, and how to prov ide a win-win relationship with the supplier. Since Porters 5 forces does not really cover all the information that a company need, we have to used other analysis such as SWOT analysis, PEST analysis, product life cycled (PLC), Value chain analysis ,Benchmarking and six sigma . By using this analysis we can overcome the limitation of Porters 5 forces. charge Oriented Counsellor Career Development facial expression instruction Oriented Counsellor Career Development ReflectionDvonne LoringThe following essay is a reflective piece on my growth as a charge oriented pleader over the course of the semester. It will document my introduction to focusing as a subject, my experience as a Focuser and as a companion and the evolution of each throughout the semester. In addition, my understanding of the process and the development of my own existing skills and the acquisition of new skills will be stated. A final reflection on my relationship with stress as the subject draws to a close will a lso be included.Over the course of the semester, I have consolidated my understanding of Experiential way, the concept of the mat sentience and how they contribute to healthful healing. I began this subject with no knowledge of pore whatsoever. The idea of manner of speaking my awareness and entering the organic structure was daunting for me as I operate on a very cognitive level. Learning that experiential snap is a gentle process oriented start out to therapy that asks the utilization of the physical structures rich wisdom to further therapeutic change (Cornell, 1996) helped ease some of my subject related anxiety. I learnt that to access this inner knowledge, a persons awareness is shifted inside and navigation is done with the doubtful tangle whiz as a happen, rather than intellectualizing (Purton, 2007).The felt sense is the quintessential concept of Focusing and one of many key aspects and principles developed by Eugene Gendlin. It is important to note howeve r, Gendlin did not invent Focusing, it is a graphic skill that he discovered (Cornell, 1996). It took me some time to really hold what the felt sense was as it is not an emotion nor a dust sensation or an altered state. A felt sense is a subtle, whole body sense of a complex situation (Gendlin, 1996). The more I attuned to and became aware of my own felt senses through experiential practice, where I learnt how to describe it rather than interpret it, the deeper my understanding became of the subject as whole throughout the semester. I had to learn that it was just about feeling, not analyzing (Purton, 2007).What Focusing does is it accesses the felt sense which draws from a place of emergent unconscious process that is pose to be put under the light of consciousness. It draws from the vast realm of knowledge from the edge of awareness and channels it into transformational potential through in the moment experiencing. Focusing allows us to dip below the surface of the explicit i nto the underlying (Silverton, 2014). Thus with the use of the Focusing process and the felt sense, I began to clear up I was encyclopedism how to help guests engage with their feelings and facilitate here and now experiencing, which is the key to successful therapy (Purton C, 2007).The Focusing process helped me release the angst I was experiencing about world a Focuser, and it also helped me with the struggle I was experiencing towards the subject itself. The idea of world a Focuser initially triggered some dim anxiety in me. I was concerned about what I might come crossways inside. Learning how gentle Focusing is however, and welcoming whatever arises (Gendlin, 1996) as well as understanding that the Focusing procedure involves the maintenance of a well-to-do distance (Purton, 2007, Pg. 46) was reassuring for me.I began using the experiential practice sessions where I was the Focuser as an opportunity to explore my existing and very present ohmic resistance to the actual subject and its content. There was always something in me that was stopping me from to the full embracing the subject matter. With use of the Focusing process, I was able to enter my body with that as my let out and get a full body sense of it. Simply cosmos with my felt sense caused a felt shift a moment of movement (Purton, 2007). Having this experience on several different occasions was uplifting for my relationship with the subject and also appoint me as a Focuser. It helped me understand that supporting clients to know they are the experts will motivate them to ask, interrupt, ignore or even to simply have a voice when something does not feel right for them in a session. They have choice and are allowed to communicate their preferences about what they need from their therapist as a Focuser and from the process, as it is their process (Leijssen, 1998). In doing this, they have an opportunity to achieve a real sense of self-autonomy as I did, which is what this non-directive process empowers clients to follow up (Purton, 2007).My understanding of the importance of presence strengthened my ability to be a companion. Being in the role of the therapist, I wanted to live up to my information soundly and accurately. I wanted to have the Focusing attitude which embodies presence, fogginess and the ability to be vulnerable (Leijssen, 1998) and to also employ facilitative quarrel with the use of appropriate reflections and invitations rather than questions. I learnt that the philosophy behind this approach highlights that the focusing process is not a technique but a way of being it is an attitude to embody (Purton, 2007). I had to learn how to facilitate the process while personifying the Focusing attitude it was a matter of finding the delicate balance between the two so that the Focuser perceives the empathy and acceptance that is being offered to them (Purton C. , 2004). Whenever I was in the process and my mind became cluttered with the theory and ho w to execute the skills I was acquisition whilst trying to hold space for the Focuser, I would incite myself to just be my being was much more therapeutic than my doing. obstetrical delivery my awareness to my Focuser became an anchor for me. Ironically, in my examines to perfect my ability to be a Focusing-oriented counsellor, I was in fact pushing myself further away from the most important thing which was my presence (Purton, 2007). What I learnt to remember is that all of this takes place in the present moment (Silverton, 2014). By being with my client and putt my trust in being manoeuvre by their process reminded me that I was not the expert which in effect liberated me as a companion.I was able to consolidate my understanding of the Focusing process which was reformatory for some of the difficulties I came across in my practice. Gendlins six step process helped me grasp each stage. The process incorporates (1) Clearing the space, (2) Felt sense, (3) Handle, (4) Resonati ng, (5) postulation and (6) Receiving (Purton, 2004). I found clearing the space a valuable manner that can be used on its own or within the Focusing process, as a tool for stress reduction (Purton, 2004) through creating appropriate metaphoric distance. This practice can become a howling(prenominal) friend, offering a path to self-knowledge (Silverton, 2014).My experience with the process illustrated to me I was self-assured leading my Focuser in and coming out. Inviting a felt sense to emerge and getting a handle were the most difficult steps as it was breathed initially for me to differentiate when my Focuser was describing something or a part of them as a pose to when they had discovered a felt sense. Sometimes an full session would be checking in with the Focuser to see if a felt sense was going to emerge.With further practice, Gendlins steps became more of a guide for me. The process follows the material of the Focuser therefore the process cannot be rigid. The Focusing process is actually quite simple, but I found the complexities as a companion lie in the multitude of complex processes that include the language, terminology, how to reflect, how to invite and how to create the right amount of distance in order to follow the unfolding process with the Focusing attitude. Being aware of the subtle nuances of the Focuser in their face, mannerisms and gestures was also important as in these are avenues to intricate possibilities for moving forward (Fleisch, 2009). The more I grappled with the process, the more I was able to identify areas for further improvement in my practice. In doing so I was learning how to deepen the clients awareness to their own embodied knowledge (Fleisch, 2009).This subject gave me an opportunity to consolidate existing skills and develop a set of new skills. Core person-centred conditions such as presence, unconditional positive impact and empathy are all essential in the Focusing process. I gained further experiential pra ctice as a companion at earthing myself with presence, holding space and meeting my clients with unconditional positive regard. Despite majority of my Focusers having their eyes closed during their process, I would still mirror their non-verbal communication, as this helped me to remain present and was helpful in my attuning process. at once I had a reasonable theoretical understanding of the Focusing process I had to master the acquisition of new skills such as facilitative language used to support presence and to stay with the emerging process at hand. Reflecting is important as it helps the client know they are being understood. Reflections should follow the Focuser and their felt sense as this is the therapists attempt to grasp what the client is experiencing by repeating back exactly what they are trying to say (Gendlin, 1996). It is done with a soft and gentle tone of voice which came quite naturally for me, and always precedes an invitation. I definitely found invitations w ere much more effective in accessing felt senses than asking questions. Questions release the risk of deviating from presence, and shift the client back to a cognitive level of thinking. Invitations encourage a friendly attitude towards the felt sense (Gendlin, 1996). Focusing is a constant intervention with its consistent checking in and checking back. By strengthening these existing and new skills, my facilitation to help clients to attend wholly personal issue improved. Thus they can open up fresh perspectives and new insights which is what Focusing offers (Silverton, 2014).My relationship with Experiential Focusing has grown over the semester as it coincides with my beliefs about what therapy encompasses. I respect the Experiential Focusing approach in that it is non-directive and follows the guided process of the Focuser. It really reinforces my true belief in every piece beings ability to self-actualise and my role as a Focusing-Oriented counsellor within the holistic framew ork aids in facilitating this. I deeply resonate with its gentle approach and how through presence, a client can feel heard, met and have their existence validated but to also have the opportunity to listen to and potentially build a relationship with their felt sense (Silverton, 2014) to access their own empowering knowledge. Focusing sees an individual in process, not as a problem or pathology. Rather diagnosing and curing, Focusing gives a person the opening to be and to allow. This was affirming for my learning and development as an aspiring person-centred, holistic counsellor.The bulk of my learning in this subject came experientially. cognitively it was a struggle to understand, but I found my inner understanding of fundamental Experiential Focusing concepts grew tremendously through actually participate in or observing the process. The more I understood what the felt sense was and became aware of my own, the more the comprehensive the theory became for me. Thus, Focusing tau ght me how to cut through with ambiguity and vague ideas, and gave me the ability to simply sit with them. It comes as no surprise that the hard to recognise notion of the felt sense is hard to grasp in contrast to our social context where there is broad pressure in our technological culture to know (Silverton, 2014). We have lost trust in our bodies and our feeling (Cornell, 1996), forgetting that the body has sophisticated understanding and Focusing gives a means of accessing that. With Focusing being process-oriented means it is fluid. It can reconcile to people varying a great deal in being able to sense what is going on in their bodies (Purton, 2004), letting that which arises from the Focusing depths within a person define the therapists natural action (Leijssen, 1998). This is at the core of person-centred methodology and my personal beliefs.Through theoretical learning and experiential practice, I have gained insight and deepened my self-awareness through participating i n the Focusing process as a Focuser, observer and a companion. These have all contributed to my growth as a Focusing-Oriented counsellor over the semester, all of which have been essential for my learning as a holistic counsellor. I have embarked on a learning journey to have a comfortable relationship with strong feelings, to acknowledge them and listen to them using the Focusing method, and I now have the ability to invite a client for an opportunity to do the same. Focusing offers a safe and contained environment to access and explore the felt sense which has its own depths of meaning (Gendlin, 1996). By encouraging felt experience as a whole, one gains admission to an copiousness of emotional self-healing.BibliographyCornell, A. W. (1996). The Power of Focusing. Oakland Raincoast Books.Fleisch, G. (2009). Right in Their Hands How Gestures Imply the Bodys coterminous Steps in Focusing-Oriented Therapy. Person-Centred and Experiential Therapies, 173-188.Gendlin, E. (1996). Focus ing-Oriented Psychotherapy. A Manual of the Experiential Method. unsanded York The Guilford Press.Leijssen, M. (1998). Focusing Microprocesses. In L. W. Greenberg, Handbook of Experiential Psychotherapy (pp. 121-154). New York The Guilford Press.Purton, C. (2004). Person-Centred Therapy Focusing-Oriented Approach. capital of the United Kingdom Palgrave Macmillian.Purton, C. (2007). The Focusing-Oriented Counselling Primer. Ross-on-Wey PCCS Books.Silverton, S. (2014, October). How to Think Like a Poet and Make Better Decisions. Retrieved from British Focusing Association http//www.focusing.org.uk