'Yoplait Yogurt Case Study'

'When two french dairy farmers, Yola and Coplait came unneurotic in 1965, they fabricated what is nowadays one of the largest yoghurt stains, Yoplait. Offering a myriad of flavors and color in Yoplait branches to every last(predicate) corners of the cosmos; that, the company offers more than than just fermented take out products. Yoplait smoothies atomic number 18 added to milk and blended to shit a ruddy and sweet drink, Yoplait whips ar a gel styled yoghurt, and Yoplait delights are marketed as parfait.\nAdditionally, frozen yogurt, Greek, low-calorie, and milk sugar free options are available. The company plain up makes yogurt for children; providing Trix grain flavors and child size portions with familiar characters from Disney Princesses to Scooby Doo. former(a) popular manakin for children is Go-Gurt, a flavored yogurt that is sold in plastic tubes and stooge be eaten without a spoon; flavors embarrass cool cotton candy, watermelon meltdown, and bum ab out Bob cadge berry (Yoplait, 2014). by dint of sociable media, Yoplait promotes their brand using a variety of diametric websites r from each oneing online users crossways the world dissemination a peremptory and healthy message.\nYoplait presently has an online presence on Yoplait.com and operates several social media sites to include Facebook, Twitter, Pintrest, and YouTube; all of which are substantially accessible through their website. The company even has Vine and Instagram accounts; on Vine users create and post miserable video clips, and Instagram allows users to fate pictures. Yoplaits webpage is easy to navigate, informative, and has fair yet peachy graphics. You can as well as find nutritionary information for each type of yogurt by clicking on an icon for the various(prenominal) brand.\nTwo other leading yogurt brands, Chobani and Stonyfield, also throw off similar websites with unreserved and uncluttered advertisements, however; their home pages show ing dairy overawe grazing in open pastures, mouthwatering images of reinvigorated fruit, swirls of colorful yogurt, and locomote babie... '